What it creates: A BLUF (Bottom Line Up Front) summary designed for decision-makers who need the essential information fast.
When to Use This
- You’ve had a detailed discussion and need to brief leadership
- A decision needs to be made and you want a clear recommendation with supporting points
- You want to share findings with someone who has 2 minutes, not 20
What You Get
An Executive Brief typically includes:- Bottom Line - The core finding or recommendation in 1-2 sentences
- Key Points - 3-5 supporting facts or insights
- Context - Brief background (only what’s needed)
- Recommendation - Clear next step or decision request
- Risks/Considerations - What to watch for
Example
Conversation context: You asked all 5 AIs to analyze whether your company should enter the UK market, followed by two rounds of follow-up questions about regulations and costs. Generated Executive Brief excerpt:Bottom Line: UK market entry is viable but requires 6-9 months of regulatory preparation and approximately $200K in compliance costs before first revenue. Key Points:Recommendation: Begin regulatory preparation now. Target Q3 soft launch with limited feature set while full compliance is achieved.
- Market opportunity: $2.4B addressable, growing 18% YoY
- GDPR compliance requires dedicated data infrastructure (EU-hosted)
- Three direct competitors already established; none dominant
- FCA registration needed for our financial features - 4-6 month timeline
Tips for Best Results
- Have a substantive conversation first - the brief is only as good as the source discussion
- Ask follow-up questions about specifics before generating (costs, timelines, risks)
- If the brief lacks something, continue the conversation and regenerate
- Works especially well after Debate mode (surfaces arguments for/against)
Best AI Engine for This Type
Claude - Produces concise, strategically-framed briefs with clear recommendations. Strong at distilling complex discussions into decision-ready formats. GPT-5.2 - Good alternative when the brief needs more quantitative structure or technical precision.Related Articles
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- Generate a Distill Document

