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What You’ll Learn

  • How the Adjutant transforms different types of questions
  • Patterns you can apply to your own prompts
  • The difference good structure makes

Business Strategy

Before

we need to grow faster but don't have much budget and the team
is already stretched thin not sure whether to focus on marketing
or sales or product improvements

After

Evaluate three growth strategies for a resource-constrained SaaS startup:

Context:
- Team at capacity (no new hires planned for 6 months)
- Limited marketing budget ($5K/month)
- Current growth: 8% MoM (target: 15%)

Compare:
1. Double down on marketing (content, SEO, community)
2. Build a sales motion (outbound, partnerships)
3. Improve product (retention, expansion revenue, referrals)

For each strategy:
- Expected ROI timeline
- Resource requirements vs. our constraints
- Risks if this doesn't work
- Quick wins possible in first 30 days

Recommend one primary strategy with supporting rationale.

Market Research

Before

what do I need to know about the AI market for my pitch deck
investors want to see market size and trends

After

Provide investor-grade market analysis for the AI productivity
tools market:

Required data points:
1. Total Addressable Market (TAM) with methodology
2. Serviceable Addressable Market (SAM) for multi-AI tools specifically
3. YoY growth rate (2023-2026)
4. Key market drivers and tailwinds
5. Notable funding rounds in this category (last 12 months)

Format: Statistics with sources where available. Distinguish between
verified data and estimates.

Context: This is for a Series A pitch deck. Investors expect
credible, sourced numbers - not aspirational projections.

Product Decision

Before

should we build a mobile app users keep asking for one but
it seems like a lot of work and we're not sure if mobile
usage will be high enough to justify it

After

Evaluate the build/defer decision for a mobile app:

Current state:
- Web-only SaaS product
- Users requesting mobile (frequency: ~5 requests/week)
- Unknown actual mobile usage potential

Analyze:
1. Demand validation: How to test mobile demand without building
   a full app (MVPs, responsive web, PWA options)
2. Resource investment: Engineering time for native vs. cross-platform
   vs. PWA approaches
3. Usage patterns: For our product type [describe product], what does
   mobile usage typically look like? Primary vs. supplementary use?
4. Competitive pressure: Do competitors have mobile? Does it matter?
5. Timing: Build now vs. defer 6 months - what do we gain/lose?

Decision framework: Under what conditions should we definitely
build, definitely defer, or test further?

Technical Architecture

Before

our database is getting slow we have like 2 million rows and
queries are taking forever need to figure out what to do

After

Diagnose and resolve database performance issues:

Current state:
- PostgreSQL database
- ~2 million rows in primary table
- Query times degrading (specifics needed: which queries?)
- Application: [SaaS product type]

Investigate:
1. Common causes of degradation at this scale
   (indexing, query patterns, connection pooling, hardware)
2. Diagnostic steps: What to check first
   (EXPLAIN ANALYZE patterns, pg_stat_statements, index usage)
3. Quick wins: Optimizations achievable without schema changes
4. Medium-term: Schema/architecture improvements if needed
5. When to consider: Read replicas, caching layer, or different DB entirely

Prioritize solutions by: impact, implementation effort, and risk.
At 2M rows, this shouldn't be slow - focus on identifying the
root cause before jumping to solutions.

Content Creation

Before

need to write something about our product launch for linkedin
want to get engagement from potential customers who are
decision makers

After

Develop a LinkedIn content strategy for an upcoming product launch:

Target audience: Decision-makers (Directors+) at companies with
100-500 employees who currently use single-AI tools

Goals:
1. Build awareness pre-launch (what's coming)
2. Drive sign-up interest
3. Position as thought leader in multi-AI space

Provide:
- 3 post concepts with hooks (first 2 lines visible in feed)
- Recommended posting cadence (pre/during/post launch)
- Content angles that resonate with this audience level
- CTA approach that doesn't feel salesy
- Engagement tactics specific to LinkedIn algorithm

Tone: Authoritative but approachable. Not corporate, not casual.
Think "experienced founder sharing insight" not "company making
announcements."

Hiring

Before

need to hire someone for marketing but not sure exactly what
role or what seniority and we can't pay a ton

After

Define the right first marketing hire for an early-stage SaaS company:

Constraints:
- Budget: $80-120K total comp
- Stage: Pre-Series A, 15 employees
- Current marketing: Founder-led, ad hoc
- Product: B2B, technical audience
- Goal: Build repeatable acquisition engine

Determine:
1. Role definition: Generalist vs. specialist? What specialization
   if specialist (content, growth, demand gen, product marketing)?
2. Seniority: Senior IC vs. mid-level? Pros/cons at our stage.
3. Key skills: What's non-negotiable vs. nice-to-have?
4. Profile: What does this person's resume look like? Where did they
   work before? What did they accomplish?
5. Assessment: 3 interview questions that reveal if they can operate
   independently at a startup (not just execute playbooks)

Important: This person will work alone for 6+ months.
Self-direction is critical.

The Patterns

Looking across these examples, the Adjutant consistently:
  1. Adds context - Industry, stage, constraints, current state
  2. Structures the ask - Numbered points, clear categories
  3. Specifies format - How to present the answer
  4. Sets constraints - Budget, timeline, team size
  5. Asks for trade-offs - Not just “what” but “vs. what alternative”
  6. Anticipates follow-ups - Includes dimensions you’d ask about next

Tips

  • Study these patterns. Over time, you’ll naturally write prompts closer to the “After” versions.
  • The Adjutant isn’t magic - it’s structured thinking. You’re teaching yourself to think more clearly about what you need.
  • If the Adjutant’s output doesn’t match your intent, your input probably needs more specifics about your situation.

Still Need Help?

Reach out to us at [email protected] or use the feedback button in the app.