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What it creates: Internal or external communication for news, updates, changes, or celebrations - formatted for immediate distribution.
When to Use This
- You need to communicate a decision, change, or milestone to your team or customers
- You’re announcing a new feature, hire, or policy update
- You want a well-structured message that’s clear and complete
- You need both internal and external versions of the same news
What You Get
An Announcement typically includes:
- Subject/Headline - Clear, specific what’s happening
- The News - What changed, what’s new (first paragraph)
- Context - Why this matters, background
- Details - Specifics: dates, actions, what to expect
- Impact - What this means for the reader
- Next Steps - What the reader should do (if anything)
- Questions/Contact - Where to go for more info
Example
Conversation context: You discussed rolling out a new product feature with the AIs, covering timing, user impact, and messaging.
Generated Announcement excerpt (internal):
Subject: New Feature Launch - Master Documents Now Live
Team,
Master Documents is now live for all users as of today. This is our biggest feature release this quarter.
What it is: Users can now generate 23 types of professional documents from any conversation. Research papers, executive briefs, blog posts, SOWs - one click.
Why it matters: This was our #1 requested feature. Early beta users generated 3.2 documents per session on average.
What you need to do:
- Support team: Review the help documentation [link]. Expect questions about document types and AI engine selection.
- Sales team: This is now a key differentiator. Updated pitch deck in the shared drive.
- Everyone: Try it yourself. Send a message, generate a document. You’ll see why users love it.
Questions? #product-launches in Slack.
Tips for Best Results
- Tell the AIs who the audience is (all-hands, customers, board, specific team)
- Include the tone you want: celebratory, informational, urgent, cautious
- Discuss the “so what” - why should the reader care?
- Ask for both internal and external versions if you need them
- Keep announcements factual and action-oriented
Best AI Engine for This Type
Grok - Produces direct, engaging announcements with natural energy. Good for internal communications and customer-facing news.
Claude - Better for more nuanced announcements that need diplomatic framing (policy changes, sensitive updates).
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Still Need Help?
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