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What it creates: Clear copy instructions for content production - target audience, key messages, structure, SEO guidance, and tone direction.

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When to Use This

  • You’ve discussed a content topic with the AIs and want to brief a writer
  • You need structured instructions for a freelancer or content team
  • You want to document the direction before producing the actual content
  • You’re planning a content calendar and need briefs for each piece

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What You Get

A Content Brief typically includes:
  • Working Title - Draft headline with alternatives
  • Target Audience - Who this is for, their knowledge level
  • Goal - What this content should achieve
  • Key Messages - The 3-5 points that must be communicated
  • Structure - Suggested outline with sections
  • Tone & Style - How it should sound
  • SEO Guidance - Target keyword, related terms, search intent
  • References - Competitor content, source material
  • Word Count - Target length
  • CTA - What the reader should do after

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Example

Conversation context: You researched the topic of “multi-AI workflows vs. single AI tools” with the AIs, exploring angles, data points, and competitive positioning. Generated Content Brief excerpt:
Working Title: “Why Using One AI Is Like Getting a Second Opinion from the Same Doctor” Alt: “The Single-AI Trap: What You’re Missing” Target Audience: Mid-level professionals (managers, directors) who already use AI tools daily. Tech-comfortable but not technical. Ages 30-45. Goal: Educate on multi-AI benefits. Drive sign-ups. Key Messages:
  1. Every AI has blind spots - using one model means inheriting its biases
  2. Multi-AI isn’t “more work” - it’s one input, multiple perspectives
  3. The value compounds: each AI builds on what others said
  4. Specific use cases where multi-AI dramatically outperforms single-AI
Structure:
  1. Hook: The doctor analogy (30 words)
  2. Problem: Single-AI limitations with examples (200 words)
  3. Solution: How multi-AI works (300 words)
  4. Evidence: 3 use cases with before/after (400 words)
  5. How to start: Practical next step (100 words)
Tone: Confident, not salesy. Conversational authority. Target Keyword: “multiple AI tools together” Word Count: 1,200-1,500

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Tips for Best Results

  • Discuss the topic thoroughly before generating the brief - surface the angles, not just the topic
  • Ask the AIs for audience insights: “Who would care about this and why?”
  • Include competitive content in your discussion: “What are competitors saying about this?”
  • Generate the brief after your second or third round, once the direction is clear
  • Use this brief to then generate the actual content (Blog Article or LinkedIn Article type)

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Best AI Engine for This Type

Claude - Produces clear creative direction with nuanced audience understanding and strong structural suggestions. GPT-5.2 - Good alternative when you need more SEO-focused, data-structured briefs.

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Still Need Help?

Reach out to us at [email protected] or use the feedback button in the app.