Measurable KPIs
TL;DR: AI Authority Rank (0-100) predicts how likely AIs cite your brand. Formula: Crawlability (20%) + Chunk Quality (40%) +...
TL;DR: AI Referrer Attribution is the practice of measuring traffic and conversions influenced by AI assistants, including “dark” traffic where...
TL;DR: Citation Decay Rate measures how quickly AI citations to your brand disappear over time. FAII benchmark: 8% weekly decay...
Citation Rate is the percentage of AI answers that include a source link or named reference. Learn how it differs...
TL;DR: Entity Strength (0-100) measures how well AI systems can identify and disambiguate your brand. It accounts for 40% of...
TL;DR: Mention Rate is the percentage of AI responses that name your brand or domain across a defined query set....
TL;DR: Recommendation Rate is the percentage of AI responses that explicitly endorse your brand as a top pick. It’s the...
TL;DR: Response Volatility measures how much AI answers fluctuate over time for the same query. FAII benchmark: 25% average week-over-week...
TL;DR: Share of AI Voice (SoAIV) measures what percentage of AI-generated answers mention your brand for a given set of...
