Build Your PPC Copywriting AI Team: Complete Setup Guide
Upload platform specs as your source of truth, define AI roles for research, compliance, and copywriting, and generate campaign-ready ads with exact character counts and A/B variants.
20-30 minutes to set up. Each campaign request takes 5-15 minutes after that.
A PPC copywriting team that actually knows the rules
After completing this guide, your Suprmind project will:
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✓
Generate ad copy for Google, Meta, LinkedIn, and Microsoft Ads -
✓
Hit exact character limits every time (no guessing) -
✓
Check policy compliance before you submit -
✓
Create A/B test variants with clear hypotheses -
✓
Maintain your brand voice across all platforms
Why Platform Documentation Matters
Here’s the key insight: The AIs search your uploaded documents before writing anything.
When you ask for Google Ads copy, the AIs don’t guess that headlines are “about 30 characters.” They search your uploaded Google Ads spec document, find the exact limit, and generate headlines that hit 30 characters precisely.
Without the right documents uploaded: Generic AI output
With proper documentation: Campaign-ready copy
Create Your PPC Project
Click New Project in the sidebar. Write a detailed description – this becomes the foundation for all your ad copy.
WEAK DESCRIPTION
Google Ads for my business
STRONG DESCRIPTION
PPC copywriting for [Company Name], a B2B SaaS platform offering inventory management software for mid-size manufacturers (100-500 employees). PLATFORMS: - Google Search Ads (primary - 60% of budget) - LinkedIn Sponsored Content (25% of budget) - Meta retargeting (15% of budget) TARGET AUDIENCES: 1. Operations Directors: Pain points are stockouts, manual spreadsheet tracking, lack of visibility. They search for solutions when inventory errors cause production delays. 2. CFOs (secondary): Care about working capital tied up in inventory, write-offs from obsolete stock. Need ROI justification. BRAND VOICE: Knowledgeable but not technical. Practical, direct, occasionally uses manufacturing humor. Never salesy. Data-driven claims only. CONSTRAINTS: - No "best" or "#1" claims without substantiation - No competitor name mentions in ad copy - All ROI claims must cite customer results
The more context you provide, the better your ad copy will be from the first request.
Generate Project Instructions
Open the Prompt Adjutant (sidebar panel) and input your requirements. It will generate structured instructions for all five AIs.
YOUR INPUT TO ADJUTANT
Create project instructions for a PPC copywriting team. Context: [Paste your project description from Step 1] The instructions should: - Define the process for creating ad copy - Require searching project knowledge BEFORE writing - Specify output format for each platform - Include compliance checkpoints - Enable A/B variant generation with hypotheses
EXAMPLE ADJUTANT OUTPUT (KEY SECTIONS)
CRITICAL: KNOWLEDGE-FIRST PROTOCOL
BEFORE WRITING ANY AD COPY:
1. Search project knowledge for platform character limits
2. Search project knowledge for platform policies
3. Search project knowledge for brand voice guidelines
4. Search project knowledge for target audience details
5. Search project knowledge for approved examples
If any required information is NOT found in project knowledge, ASK the user before proceeding. Never guess at character limits.
OUTPUT REQUIREMENTS:
For each ad element, ALWAYS include:
– The copy
– Character count (actual/limit)
– Compliance status (✓ or flag with reason)
GOOGLE RESPONSIVE SEARCH ADS:
– 15 headlines (30 char max each)
– 4 descriptions (90 char max each)
– Organize into 3 thematic groups for testing
– Include pin recommendations
– A/B hypothesis for each group
Copy this output and paste into Settings → Advanced → Project Instructions.
Define AI Roles
Go to Settings → AI Personalities tab. Give each AI a specialized role. Use the Prompt Adjutant to generate these, or use the templates below.
Grok
Trend & Performance Intelligence
Your job is to provide current market context before ad copy is written.
FOCUS AREAS:
– What ad copy patterns are performing now in this space
– Current CPC benchmarks and competition levels
– Trending search terms and seasonal factors
– Recent platform algorithm or policy changes
– Competitor ad activity (from public ad libraries)
OUTPUT STYLE: Brief insights (3-5 bullet points max). Focus on actionable intelligence that should influence the copy.
Perplexity
Platform Research & Specs
Your job is to verify current platform requirements and find relevant best practices.
FOCUS AREAS:
– Current character limits and format specs
– Recent policy updates that affect this ad type
– Platform-specific best practices with citations
– Competitor ad examples (from official ad libraries)
ALWAYS: Cite sources for any specifications. Note if specs have changed recently.
Claude
Compliance & Brand Voice Guardian
Your job is to review ad copy BEFORE it’s finalized. You are the skeptic who catches problems.
REVIEW CHECKLIST:
□ Character limits met (not exceeded)
□ No policy violations (platform-specific)
□ Claims are substantiated or qualified
□ Brand voice matches guidelines
□ No competitor mentions
□ No excessive capitalization
TONE: Conservative. When in doubt, flag it. Better to discuss a potential issue than get an ad rejected.
GPT
Ad Copy Generator
Your job is to create structured ad copy that meets all specifications.
PROCESS:
1. Confirm character limits from project knowledge
2. Generate copy organized by theme/test angle
3. Count characters precisely for each element
4. Organize into clear groups with hypotheses
OUTPUT: Every headline: [Copy] (XX/30 chars). Grouped by testing theme. Include A/B hypothesis per group.
CHARACTER COUNTING: Count EXACTLY. Include spaces. Include punctuation.
Gemini
Campaign Synthesizer
Your job is to pull everything together into campaign-ready packages.
RESPONSIBILITIES:
– Organize all copy into final structure
– Ensure consistency across ad groups
– Recommend ad extensions
– Create campaign implementation notes
– Suggest audience-message matching
OUTPUT: Complete campaign package ready for ad platform upload. Include structure, extensions, testing roadmap.
Upload Platform Documentation
This is the critical step. Your uploaded documents become the source of truth. Create these files and upload as DOCX or Markdown.
📄
Document 1: Platform Specifications
Create a file called platform-specs.md with current specs for each platform.
Last updated: [Date]
## Google Ads – Responsive Search Ads
Character Limits:
| Element | Limit | Required |
| Headlines | 30 chars each | Min 3, Max 15 |
| Descriptions | 90 chars each | Min 2, Max 4 |
| Path 1 | 15 chars | Optional |
| Path 2 | 15 chars | Optional |
Best Practices:
– Use 11-15 headlines for optimal performance
– Include keyword in at least 3 headlines
– Make each headline able to work standalone
Policy Quick Reference:
– No excessive capitalization
– No misleading claims
– “Free” requires the thing to actually be free
## Meta Ads
[Same structure for Meta…]
## LinkedIn Sponsored Content
[Same structure for LinkedIn…]
🎨
Document 2: Brand Voice Guidelines
Create a file called brand-voice.md with your tone and language preferences.
Voice Personality:
[Describe your brand’s personality with examples]
Tone Spectrum:
– Professional but approachable
– Confident but not arrogant
Words We Use:
– reduce (not eliminate)
– help (not guarantee)
Words We Avoid:
– revolutionary
– best-in-class
– game-changing
Example Good Ad Copy:
[Include 3-5 approved examples]
👥
Document 3: Target Audience Definitions
Create a file called target-audiences.md with audience pain points and language.
## Primary Audience: [Name]
Demographics:
– Job titles: [List]
– Company size: [Range]
– Industry: [List]
Pain Points:
1. [Pain point – with their exact language]
2. [Pain point]
Search Behavior:
– Problem-aware searches: [terms]
– Solution-aware searches: [terms]
Language They Use:
[Direct quotes from research if available]
⭐
Document 4: Past Performance Examples (Optional)
Create a file called winning-ads.md with ads that performed well.
## Google Ads Winners
Ad 1: [Campaign Name]
– CTR: X%
– Conversion Rate: X%
– What worked: [Analysis]
Headlines that performed:
– “[Headline]” – XX% impression share
## Failed Ads (What to Avoid)
– Problem: [What went wrong]
– Lesson: [What to do differently]
Start Creating Campaigns
EXAMPLE REQUEST
Create Google Responsive Search Ads for our "Problem Aware" campaign. Target audience: Operations Directors experiencing stockout issues Landing page: acme.com/stockout-solution Primary keywords: inventory stockouts, prevent stockouts Campaign goal: Demo requests Key messages: - Real-time inventory visibility - 87% reduction in stockouts (customer stat) - 2-week implementation Avoid: - Price mentions (save for landing page) - Competitor comparisons
What happens:
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1.
Grok reports current market trends and competitor activity -
2.
Perplexity confirms platform specs and any recent policy updates -
3.
Claude reviews the brief for potential compliance issues -
4.
GPT generates 15 headlines and 4 descriptions with exact character counts -
5.
Gemini assembles everything into a campaign package with extensions
Use @Mentions for Speed
Not every request needs all five AIs. Use @mentions to target specific capabilities.
Quick headline refresh:
@gpt Generate 5 new headlines for our stockout campaign. Pain-point angle. 30 chars max.
Compliance check only:
@claude Review these headlines for policy issues: [paste headlines]
Current trends:
@grok @perplexity What's working in B2B software Google Ads right now?
Your team gets smarter over time
The Knowledge Graph learns from every campaign you create.
AIs follow your uploaded guidelines and generate compliant copy. Good but somewhat generic.
After ~10 campaigns, the Knowledge Graph knows which headline styles you approve, which claims you’ve validated, your preferred CTA language, and policy flags specific to your industry.
The team anticipates your preferences. Suggests proven headline structures. References past winners when relevant. Maintains voice consistency automatically. Flags patterns that got rejected before.
Common Issues
AIs aren’t following character limits
Check that your platform specs document is uploaded and formatted correctly. Confirm it’s DOCX or Markdown, not PDF.
Brand voice is off
Upload more examples of approved copy. The AIs learn voice from examples better than from descriptions.
Getting generic copy
Your project description might be too vague. Add specific audience pain points, competitor context, and message priorities.
Policy flags you disagree with
Claude is intentionally conservative. Override specific flags by saying “Approved: we have substantiation for [claim]” – this teaches the Knowledge Graph.
Build your PPC copywriting team today.
20-30 minutes to set up. Campaign-ready ads in every session after that.