Build Your E-commerce Listing AI Team: Complete Setup Guide
Upload Seller Central guidelines and brand docs, define AI roles for research, compliance, and copywriting, and generate optimized listings with exact character counts, keyword integration, and A+ Content – all verified against platform policies.
25-35 minutes to set up. Each listing takes 10-20 minutes after that.
An e-commerce listing team that knows Amazon’s rules
After completing this guide, your Suprmind project will:
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Generate Amazon listings that pass every policy check -
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Hit exact character limits (title, bullets, description, backend) -
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Integrate keywords naturally without stuffing -
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Maintain brand voice across your entire catalog -
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Create A+ Content module copy -
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Scale consistency across hundreds of products
Why Platform Documentation Matters
Amazon’s algorithm rewards listings that: (1) Follow platform guidelines precisely, (2) Include relevant keywords in the right places, (3) Convert browsers into buyers.
Most sellers either stuff keywords and sound robotic, write for humans but miss search visibility, guess at limits and get content truncated, or lose brand voice when optimizing for Amazon.
The Suprmind approach: AIs search your uploaded Amazon documentation BEFORE writing anything. Every character limit verified. Every policy checked. Every keyword placed strategically.
Create Your E-commerce Project
Click New Project in the sidebar. Write a detailed description – this becomes the foundation for all your listings.
WEAK DESCRIPTION
Amazon product listings
STRONG DESCRIPTION
Amazon listing optimization for [Brand Name], a premium outdoor gear company selling camping and hiking equipment. MARKETPLACE: - Primary: Amazon US (90% of sales) - Secondary: Amazon UK, Amazon CA PRODUCT CATEGORIES: - Camping tents (2-8 person) - Sleeping bags (temp ratings -20°F to 40°F) - Hiking backpacks (20L to 75L) BRAND POSITIONING: Premium but accessible. "Serious recreational" gear for people who camp 5-15 times per year. Quality that lasts, fair prices, no gimmicks. TARGET CUSTOMER: - Primary: "Weekend Warriors" - 30-50 year olds, family camping - Secondary: "Aspiring Adventurers" - 25-35, getting into backpacking BRAND VOICE: Knowledgeable outdoors friend. Direct, honest about limitations, never hypey. Technical specs matter but explain why they matter. CONSTRAINTS: - Never claim "waterproof" without rating (use water-resistant) - Always include weight AND packed dimensions - No superlatives without test data to back them up
Generate Project Instructions
Open the Prompt Adjutant (sidebar panel) and input your requirements. It will generate structured instructions for all five AIs.
YOUR INPUT TO ADJUTANT
Create project instructions for an Amazon listing optimization team. Context: [Paste your project description from Step 1] The instructions should: - Require searching project knowledge BEFORE writing - Define exact output format for Amazon listings - Include compliance checkpoints - Enable keyword integration strategy - Ensure brand voice consistency across catalog
KEY SECTIONS IN ADJUTANT OUTPUT
BEFORE WRITING ANY LISTING CONTENT:
1. Search project knowledge for Amazon character limits
2. Search project knowledge for category-specific requirements
3. Search project knowledge for prohibited terms and claims
4. Search project knowledge for brand voice guidelines
5. Search project knowledge for keyword list (this product)
If required information is NOT found, ASK the user before proceeding. Never guess.
– Product Title: 200 chars (aim 150-180)
– Bullet Points: 500 chars each, 5 max
– Product Description: 2,000 chars
– Backend Search Terms: 250 bytes
1. Title: Primary keyword in first 80 chars
2. Bullets: Distribute secondary keywords
3. Backend: Long-tail, misspellings
4. Description: Natural integration
RULE: Each keyword appears once. Never sacrifice readability.
Copy this output and paste into Settings → Advanced → Project Instructions.
Define AI Roles
Go to Settings → AI Personalities tab. Give each AI a specialized role.
Grok
Market & Trend Intelligence
Provide competitive and trend context before listing copy is written.
FOCUS: What’s selling now, competitor patterns, trending terms, review sentiment themes, price positioning.
OUTPUT: Brief market snapshot (5-7 bullets). Example: “4-Person Tent Market: ‘Easy setup’ in 73% of top listings. Competitor complaints: understated capacity, poor rain fly. Recommendation: Emphasize honest capacity rating as differentiator.”
Perplexity
Amazon Specs Researcher
Verify current Amazon requirements and category-specific guidelines.
FOCUS: Character limits (these change), category requirements, recent policy updates, competitor listing structure analysis.
ALWAYS: Cite sources. Note if requirements differ by category. Flag recent changes.
Claude
Compliance & Brand Guardian
Review listings BEFORE submission. Quality gate that prevents suppressions.
CHECKLIST: Character limits met, no prohibited terms, claims substantiated, brand voice matches, no competitor mentions, no pricing language, backend policy-compliant.
TONE: Conservative. Amazon suppressions cost money. When in doubt, flag it.
GPT
Listing Copy Generator
Create optimized listing copy with exact character counts and natural keyword integration.
BULLET FORMAT: • [BENEFIT IN CAPS – under 10 words] followed by feature explanation that addresses customer need. Include specific proof point.
CHARACTER COUNTING: Count EXACTLY. Include spaces and punctuation. For backend: count BYTES not characters (UTF-8).
Gemini
Catalog Manager & A+ Content
Ensure consistency across catalog and create A+ Content outlines.
RESPONSIBILITIES: Compare new listings against existing catalog, flag inconsistencies, recommend A+ modules (Brand Story, Comparison Chart, Feature Highlight, Technical Specs), suggest cross-sell opportunities.
Upload Platform Documentation
This is the critical step. Your uploaded documents become the source of truth. Create these files and upload as DOCX or Markdown.
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Document 1: Amazon Specifications
Create amazon-specs.md
Character Limits by Field:
| Field | Limit | Notes |
| Product Title | 200 chars | Aim for 150-180 |
| Bullet Points | 500 chars each | 5 bullets max |
| Product Description | 2,000 chars | HTML limited |
| Backend Search Terms | 250 bytes | Space-separated |
Title Requirements:
– Brand name first (unless category exception)
– Include key product attributes
– No promotional phrases (“Best Seller”)
– No ALL CAPS except brand acronyms
Prohibited Terms:
– “Best seller” / “Best selling”
– “Top rated” / “#1”
– “Free shipping” / “Prime”
– Competitor brand names
🎨
Document 2: Brand Voice Guidelines
Create brand-voice-ecommerce.md
Benefit Lead Examples (Good):
– “STAYS DRY IN DOWNPOURS” (not “Waterproof”)
– “FITS 4 ADULTS COMFORTABLY” (not “4-Person Capacity”)
– “PACKS DOWN TO BACKPACK SIZE” (not “Compact Design”)
Phrases We Avoid:
– “best in class”, “premium quality”, “game-changing”
Technical Language:
– Always explain why specs matter
– Example: “3.2 lbs (lighter than a 2-liter bottle)”
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Document 3: Keyword Database
Create keyword-database.md (per product or product line)
Primary Keywords (Title):
1. 4 person instant tent – Vol: 8,100
2. instant camping tent – Vol: 5,400
Secondary Keywords (Bullets):
1. easy setup tent
2. family camping tent
3. quick pitch tent
Long-tail (Backend):
– waterproof tent 4 person, cabin tent, dome tent
Misspellings:
– campng tent, tente camping
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Document 4: Catalog Examples
Create catalog-examples.md with your best-performing listings
Product: TrailMaster 6-Person Tent
ASIN: B09XXXXX
Title: [Exact title copy]
Bullets: [Exact bullet copy]
What Makes This Work:
– Honest capacity claim
– Setup time emphasized
– Technical specs explained simply
Common Patterns Across Catalog:
– Bullet 1: Capacity
– Bullet 2: Setup
– Bullet 3: Weather protection
Generate Optimized Listings
EXAMPLE REQUEST
Create an Amazon US listing for: Product: TrailMaster 4-Person Instant Tent Category: Sports & Outdoors > Camping > Tents Key specifications: - 9' x 7' floor (fits 4 adults or 2 adults + 2 kids comfortably) - 60-second setup (pre-attached poles) - 2000mm water resistance rating - Weight: 14.2 lbs - Packed size: 45" x 8" x 8" - 3-season tent, 2 doors, 2 windows, E-port, gear loft Primary keywords: 4 person instant tent, instant camping tent Secondary keywords: easy setup tent, family camping tent, quick pitch tent Key selling points: - Honest 4-person capacity (actually fits 4) - 60-second setup (tested and verified) - Stays dry in rain (2000mm rating) Similar products in catalog: TrailMaster 6-Person, TrailMaster 2-Person
What each AI contributes:
GROK – Market Snapshot
“4-Person Tent Market: ‘Easy setup’ in 73% of top listings. Review complaints: understated capacity, poor rain fly. Recommendation: Lead with honest capacity angle – this is genuinely differentiating.”
PERPLEXITY – Specs Verification
“Character limits confirmed: Title 200, Bullets 500, Backend 250 bytes. Category requires capacity in title, season rating. Competitor titles average 178 chars. Source: Seller Central Style Guide.”
CLAUDE – Compliance Review
“⚠ ‘Waterproof’ claim – Requires rating. Suggest: ‘Water-Resistant (2000mm HH rating)’. ✓ Capacity claim with context – Good approach. ✓ Brand voice matches ‘knowledgeable friend’ guidelines.”
GPT – Listing Copy
Title (147/200): TrailMaster 4-Person Instant Camping Tent – 60-Second Setup, Water-Resistant 2000mm, 9×7 ft Family Tent with 2 Doors, E-Port, 3-Season
Bullet 1 (238/500): • ACTUALLY FITS 4 ADULTS – Our 9’x7′ floor sleeps 4 adults in sleeping bags with room to move. We measure real-world comfort, not maximum sardine capacity.
GEMINI – Catalog & A+ Content
“Compared against TrailMaster 6-Person, 2-Person. ✓ Title structure matches. ✓ Voice consistent. A+ Modules: Brand Story, Comparison Chart (tent line), Feature Highlight (honest sizing), Setup Sequence (prove 60-second claim).”
Use @Mentions for Speed
Not every request needs all five AIs. Use @mentions to target specific capabilities.
Quick bullet rewrite:
@gpt Rewrite bullet 3. Focus more on ventilation, less on rain. Keep under 250 chars.
Compliance check only:
@claude Review this title for Amazon compliance: [paste title]
Keyword coverage check:
@gpt Did we cover all these keywords? [paste keyword list]
A+ Content copy:
@gemini Write A+ module copy for 'Honest Sizing' feature highlight. 150 words max.
Multiple Products at Once
For bulk optimization, batch your requests.
Create Amazon listings for these 3 related products: 1. TrailMaster 2-Person Tent [Key specs] Keywords: [list] 2. TrailMaster 4-Person Tent [Key specs] Keywords: [list] 3. TrailMaster 6-Person Tent [Key specs] Keywords: [list] Ensure consistency across all three. Use the same bullet position strategy (capacity > setup > weather > access > portability).
Gemini will coordinate consistency while GPT generates copy.
Common Issues
Listings getting suppressed
Upload the suppression notification and ask Claude to analyze. Add the issue to your prohibited terms document so it doesn’t recur.
Keywords feel stuffed
Check that you’re not trying to fit too many keywords in bullets. Use backend search terms for overflow. Trust that Amazon’s algorithm indexes properly.
Inconsistent across catalog
Upload more existing listings to project knowledge. Gemini needs examples to check against.
Character counts seem wrong
Ensure you’re counting UTF-8 bytes for backend (not characters). Some special characters use multiple bytes.
Brand voice drifting
Add more “good examples” to your brand voice document. AIs learn voice from examples better than descriptions.
Your team learns your catalog
Your 50th listing has the quality and consistency of a dedicated e-commerce copywriting team.
AIs follow your uploaded guidelines. Listings are compliant but take some back-and-forth to match your preferences.
The Knowledge Graph knows your preferred title structure, standard bullet format and topics, common compliance issues in your category, and your brand’s specific word choices.
The team anticipates your preferences. Suggests proven bullet structures. Flags inconsistencies before you ask. Maintains voice across 45+ SKUs automatically. References past decisions.
Build your Amazon listing team today.
25-35 minutes to set up. Optimized listings in every session after that.